XSYS Global
XSYS Global is a key player in the pre-press and post-press solutions market, specializing in high-quality printing and packaging technologies. Headquartered in Belgium, with additional production facilities and offices in Germany, the company operates in over 37 countries worldwide. XSYS Global was formed as part of a restructuring and rebranding initiative within the Flint Group.
Despite its strong market position, XSYS Global faced increasing competition and evolving customer expectations. The company needed to modernize its sales processes, enhance its digital presence, and improve lead generation to sustain growth and strengthen its competitive advantage.
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CLIENT
- FlintGroup
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DOMAIN
- Flexographic printing industry
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LOCATION
- Germany/ Worldwide
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DURATION
- 2023 - ongoing
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TEAM
- Project Manager
- Business Analyst
- QA Engineer
- UI/UX Designer
- 3x Software Developers
Project goal
Initially, our collaboration focused on modernizing the company’s website and digital infrastructure. However, as our partnership evolved, we took on a more strategic role, helping XSYS Global optimize its sales workflows, improve customer engagement, and enhance operational efficiency.
Tech Stack
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Integration
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Project Description
Sales & Operations Bottlenecks
When we first partnered with XSYS Global in 2020, their sales process was slow and clunky. Manual workflows led to long decision-making cycles, missed opportunities, and frustrated sales reps who spent more time on admin tasks than closing deals.
Low Online Engagement & Hard-to-Find Products
With an extensive product catalog, customers often struggled to find the right solutions. The absence of interactive tools meant lengthy sales discussions, lower engagement, and weaker conversion rates.
Messy Order Management & Lead Tracking
Without a centralized CRM, customer data was scattered across different systems, making follow-ups inconsistent and response times slow. Manual order processing led to errors and delays, affecting customer satisfaction.
Weak Online Presence & Lost Digital Opportunities
Relying heavily on offline sales, XSYS Global didn’t have a strong digital strategy. Without an optimized website, online lead capture, or digital marketing, they were missing out on potential customers.
Brand Inconsistency & Ineffective Trade Show Lead Capture
Although a major exhibitor at global trade shows, XSYS Global lacked a unified brand identity across digital and offline platforms. More importantly, they had no way to efficiently capture and track leads from these events.
How We Transformed XSYS Global’s Sales & Marketing
Revamping Digital Presence
- We completely redesigned the XSYS Global website, making it modern, mobile-friendly, and easy to navigate.
- Instead of outdated PDFs, we built an interactive product catalog, making it faster to find the right solution.
- Designed SEO-optimized landing pages that started bringing in more organic traffic and higher-quality leads.
Streamlining Sales & CRM Integration
- Migrated the company from an outdated SAP-based CRM to HubSpot.
- Automated lead qualification and sales workflows, reducing time spent on admin tasks.
- Seamless CRM integration with the website, eCommerce, and sales tolis ensure smooth operations.
Boosting Lead Generation & Sales Automation
- Implemented advanced analytics to track user behavior, optimize conversion paths, and improve customer journeys.
- Introduced marketing automation tools to nurture leads more effectively.
- Launched PPC and SEO strategies to drive inbound leads.
Building Interactive Sales Tools
To make product discovery easier, we created:
- Rotec Adapter Configurator – Instantly suggests the best product match based on customer specs.
- Product Selector – Helps customers filter and choose suitable machinery.
- Flexo-Solution Finder – Simplifies searches based on customer needs.
- Virtual Sales Room – Enables remote product demos and real-time customer interaction.
Branding & Event Engagement Solutions
- Developed a brand book to ensure a unified identity across digital and offline channels.
- Created interactive event tools like digital lead capture forms and virtual sales rooms.
- Implemented data-driven exhibition tools, turning trade shows into real lead generation machines.
Conversion Rate Optimization (CRO) & Marketing Success
To help XSYS Global attract more customers and boost conversions, we implemented a data-driven CRO and PPC strategy:
- User behavior analysis – Identified pain points in the customer journey and eliminated friction to improve engagement.
- Optimized search & filtering – Made product discovery faster and more intuitive, allowing users to find the right product in seconds.
- Data-driven UX/UI improvements – Used insights to refine the design, making the website more engaging and conversion-friendly.
The Results: Transforming XSYS Global’s Sales & Marketing
Our collaboration has delivered measurable improvements:
- Significantly shorter sales cycles, thanks to automated CRM and lead tracking.
- Higher lead generation, with increased inbound inquiries via SEO and PPC.
- Improved website engagement, leading to lower bounce rates and longer session durations.
- Higher conversion rates, driven by interactive sales tools and a better customer journey.
- Expanded global reach, as XSYS now attracts more international customers than ever before.
By continuously monitoring performance metrics — such as conversion rates, customer interactions, and lead quality — we refine our strategies to ensure ongoing growth.
Enhanced Brand Visibility & Market Expansion
- Brand keyword impression share grew by 200%, while non-brand keyword visibility increased by 430%, ensuring stronger search dominance.
- Direct traffic rose by 54.17%, indicating a surge in brand recognition and returning users.
- Global reach expanded significantly, with website traffic from high-priority markets (USA & Germany) increasing by 80.69% and 56.87%, respectively.
Data-Driven Marketing & Conversion Rate Optimization (CRO)
- Comprehensive analytics and conversion tracking provided actionable insights, refining customer journeys and optimizing conversion paths.
- Improved UX/UI and intuitive search filters helped users find the right products in seconds, boosting conversion rates.
- The integration of digital tools at trade shows resulted in higher lead capture efficiency, turning offline events into powerful sales drivers.
By continuously monitoring performance metrics — such as conversion rates, customer interactions, and lead quality — we refine our strategies to ensure ongoing growth.
What’s Next? Future Growth & Optimization
XSYS Global is committed to staying ahead in a fast-evolving market, and we’re excited to be part of that journey. In 2025, we’ll be launching a new, AI-powered website focused on personalization, automation, and even better user experience. With continuous improvements in sales automation and lead generation, XSYS Global is well-positioned to maintain its competitive edge.
Customer Review
We received very good feedback from our management about the look and functionality of the new website. There's a day and night difference between what was there and what we have today.
Ozan Ozturk
Global Marketing & Communications Manager Flint GroupView the project at:
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