OctoFrost
Octofrost is a Swedish engineering company known for its world-class food processing equipment and customer-centric service model. With a global footprint and customers in over 50 countries, the company is driven by innovation, technical excellence, and sustainable solutions. As Octofrost continued its rapid growth, they recognized the need for a digital presence that matched their global leadership and forward-thinking approach.
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CLIENT
- Lana Plotean
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DOMAIN
- Food Manufacturing industry
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LOCATION
- Sweden/ Worldwide
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DURATION
- 2024 - ongoing
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TEAM
- Project Manager
- QA Engineer
- UI/UX designer
- 3 x Software Developers
- SEO specialist
VISIT WEBSITE
Project goal
Our development team set out to create a digital platform that accurately reflects OctoFrost’s innovation-driven identity and leadership in the IQF technology sector. The main goal was to deliver a website that efficiently showcases the company’s products—such as tunnel freezers and processing systems—while offering a smooth and intuitive experience for visitors to access relevant information and engage with the brand.
TECH STACK
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INTEGRATION
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Partnership with YELK
Octofrost partnered with us to lead the complete redesign and development of their corporate website. From
strategy to execution, we worked closely with their internal team to deliver a digital platform that
reflects their identity: technically sophisticated, globally trusted, and deeply customer-focused.
We built a clean, modern, and intuitive website with a strong storytelling layer that puts people first. By
integrating HubSpot CRM, enabling multilingual support, and empowering the Octofrost team with a flexible
backend, we helped them lay the digital foundation for future growth, without developer dependency.
Today, we continue to support Octofrost as a strategic digital partner, enhancing their platform, optimizing
for performance, and expanding their global visibility.
Challenges
Outdated Website & Brand Expression
The old site didn’t reflect the innovation or global scale of Octofrost. Visual identity was outdated, messaging was unclear, and the user experience lacked direction and polish.
Rigid Content Structure & Poor Flexibility
Internal teams couldn’t easily update content or create new sections. Every change required developer support, limiting agility and delaying go-to-market efforts.
Fragmented Storytelling
The previous site lacked a human touch. With limited use of testimonials and no clear customer journey, it was difficult for visitors to connect with the brand or understand the value of Octofrost solutions.
Lack of Smart Lead Routing
All form submissions were routed manually, leading to inefficiencies in handling inquiries across sales, support, and partner channels.
No Support for Global Audiences
As a global company, Octofrost needed a multilingual site tailored for different markets. The previous setup didn’t support this effectively, creating inconsistencies in messaging and reach.
How We Transformed Octofrost’s Digital Presence
Modern Web Design & User-Centric Experience
- Delivered a clean, modern visual identity aligned with Octofrost’s brand and global presence.
- Simplified content structure across three key areas: Applications, Equipment, and Company.
- Highlighted testimonials, case studies, and human imagery to foster trust and connection.
- Designed modular content blocks for flexible page building and future scalability.
Technical Architecture & CMS Flexibility
- Developed a fully custom WordPress backend with reusable modules and layout flexibility.
- Empowered the internal team to update pages, launch new campaigns, and manage content autonomously, no developers required.
HubSpot CRM & Smart Form Routing
- Integrated HubSpot CRM with conditional logic to route leads based on user intent.
- Streamlined contact flows for Sales, Technical Support, and Supplier inquiries, improving response times and lead handling efficiency.
Multilingual Support & International Expansion
- Rolled out multilingual capabilities with country-specific domains.
- Created a foundation for localized content strategies to improve SEO and user relevance across key markets.
Content Strategy & Human Storytelling
- Collaborated with the Octofrost team to refine messaging and eliminate content duplication.
- Focused on clarity, customer outcomes, and emotional connection through strategic copy and visuals.
The Results: A New Website That Works
Our collaboration with Octofrost delivered a modern, scalable, and high-performing website that reflects their status as a global leader in food processing machinery.
Stronger Brand Presence
- We crafted a sleek, unified design that now communicates Octofrost’s technical expertise and global reach.
- Consistent brand storytelling strengthens credibility across all touchpoints.
Improved User Experience & Engagement
- Simplified navigation and optimized layouts made it easier for users to explore applications and equipment.
- Testimonials and real customer visuals humanized the experience, boosting time on site and engagement.
Faster Lead Handling & CRM Efficiency
- Smart HubSpot integration reduced manual lead triage and improved routing accuracy.
- Sales and support teams now respond faster, with clearer intent signals from web forms.
What’s Next?
We continue to work with Octofrost to scale their digital presence. Upcoming phases include:
- Custom landing page templates for campaigns and global events
- Website performance optimization and page speed improvements
- Advanced SEO implementation to increase visibility in search rankings
Now, Octofrost doesn’t just serve food processors worldwide, they lead the conversation on innovation in the industry’s digital future.
Looking for a software development partner?
Let’s discuss your project idea together. Contact us to share your goals and see how we can help you.
What happens next?
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An expert contacts you shortly after having analyzed your business requirements;
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If required, we sign an NDA to ensure the highest privacy level;
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A Pre-Sales Manager submits a comprehensive project proposal. It may include estimates, timelines, lists of CVs, etc., for a particular situation;
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The team assembled for your IT project can start delivering within ten business days.
