Work Approach

Onboarding for every client (and annually for long-term clients) includes deep-dive analysis of your brand, audiences, marketing efforts, budget, and goals. Only then do we begin creating an effective marketing strategy and plan. Additionally, all plans include on-going measurement, testing, and continuous performance-based improvements for the best possible results.

The missing Ingredient The missing Ingredient

Process

We created and executed a paid media strategy with creative assets focused on three testing pathways across multiple audiences. After each round, we analyzed performance data and cross-compared audiences, optimizing subsequent tests for deeper insights. The final detailed post-campaign report included learnings on messaging, content, and audience effectiveness, along with strategic recommendations for future campaigns.

The missing Ingredient

Creative Production

Our food marketing agency collaborated closely with Jacobsen Salt to develop a suite of creative assets tailored for their Meta and Google Ad campaigns. We crafted visually engaging and compelling content that highlighted the brand’s premium quality and diverse product range.

Our design team created eye-catching images and videos that emphasized the artisanal craftsmanship behind each salt product, resonating with both gourmet enthusiasts and everyday home cooks. The messaging was strategically aligned across platforms to ensure a cohesive brand experience, driving higher engagement and conversions.

By leveraging platform-specific best practices and innovative targeting strategies, we successfully amplified Jacobsen Salt’s online presence and sales.

The missing Ingredient The missing Ingredient

Customer Review

We received very good feedback from our management about the look and functionality of the new website. There's a day and night difference between what was there and what we have today.

XSYS Global

Ozan Ozturk

Global Marketing & Communications Manager Flint Group
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